Bangkok, Thailand 31 Oct – 1 Nov 2013

The Fifth Annual APRC Conference in Bangkok, Thailand is scheduled for 31 October to November 1 2013.

The Conference will be held at the Grand Millenium Sukhumvit Bangkok Hotel.

Click Here to download the Updated APRC 2013 workshop and conference details.

Click Here to download the registration form for the conference.

Click Here to download the information on the hotel.

Click Here to download the booking form for the hotel. Please make sure to fill and send your booking forms for the accommodation by 10 of October 2013.

Click Here to download the sponsorship package information.

Day 1 Conference Agenda:

Room 1 : Full day workshop

EsSENCE: Exploring and Measuring Sensory Experience with Neil Gains

Room 2: Half day workshop

Harnessing online communities for co-creation with Richard Burrage

Room 2: Half day workshop

Achieving ISO20252 with Norine Cruse

APRC Annual Summit

APRC Committee members

APRC Welcome Dinner Cruise

For APRC Committee members

Day 2 Conference Agenda:

08.00-09.00h Registration
09.05-09.15h Opening & Welcome Speech by APRC Chairperson
09.20-09.40h Keynote Opening Speech

Asia Pacific – the new Powerhouse of the World

09.45-10.25h Deep Dive into Asia Pacific’s Soft Power
(release of 9-country collaborative study)
10.30-10.45h Morning refreshment break
10.50-11.20h Leading the Brain – what inside consumers’ insight
11.25-12.00h What Advertising Learns from Brain Science
12.15-13.15h Lunch break
13.20-14.00h Understanding Consumers’ Sensibilities in the Digital Age
14.05-15.00h Digital trends in APRC countries
15.05-15.20h Afternoon refreshment break
15.25-16.00h Keynote Closing Speech

Sense and Sensibility –Synthesis Thinking for Success

16.05-16.10h Thank you speech by APRC Chairperson
16.15-16.20h APRC Conference – Closing Ceremony