Virtual Conference – 12 November 2020

11 November: APRC Summit Meeting for APRC Associations
(By Invitation only – email elissa@researchsociety.com.au for more info)

12 November: Virtual APRC Conference.

REGISTER HERE:

DOWNLOAD PROGRAM HERE:

 

SPEAKERS:

Andy Zhao

APRC President , CMRA President

 

 

 

 

Fang Jun 方军

Vice President of Data and Digital, Unilever China

Fang Jun is the Vice President of Data and Digital, Unilever China. In this role he is leading Unilever Digital Hub which integrates data, CMI and media functions in China, and is representative of Marketing functions in China Leadership Team. He has been working in Unilever for 16 years, with specialty in digitalization, analytical & modeling, innovation & communication development.

方军，联合利华中国数据与数字化发展副总裁。领导联合利华数字化中心，整合联合利华在中国的数据数字化、消费者和市场研究以及媒介部门，是中国区领导团队中市场营销方向的重要代表。方军在联合利华已就任16年，一直致力于公司数字化建设、数据分析与建模、创新与通讯发展。

 

Andrew Cannon

GRBN Executive Director

Andrew is passionate about the role that research businesses have to play in enabling decision makers to both make better decisions and to be more customer- and citizen-centric. Andrew is also passionate about the role that national associations have to play in promoting and protecting the research industry.

Andrew has more than 25 years of experience as a market research practitioner on both the agency and client sides. He currently divides his time between running a boutique research agency in Helsinki, working as Executive Director for the GRBN, and serving as President of EFAMRO, the European Federation of Market Research Organizations.

 

Jaepil Sohn

Head of CMI, Heineken Korea

Jaepil started his carrier as a researcher in Kantar TNS Korea 2011. During his time in TNS he worked with many global companies like Samsung Electronics, LG Electronics, SK Telecom, etc.
With them Jaepil focused on consumer shopping behavior, brand attitude study, new product launching and many more.

After working in Kantar TNS for 5 years, Jaepil moved to Nielsen Korea to continue his research carrier. During his time in Nielsen Jaepil worked with automotive companies like Kia Motors, Hyundai Motors.
With the research background Jaepil moved to Heineken Korea to work as a Consumer Marketing Intelligence (CMI) manager.

As a CMI manager, Jaepil worked on gaining consumer understanding, consumer research, understanding alcohol trends, etc. After 1.5 years in Heineken, Jaepil was promoted as a team manager leading Commercial Support & Development department. In this department Jaepil is managing all data within the company, forecasting 1~3 year business plans, launching sales tools and many more roles.

 

Melanie Courtright

CEO, Insights Association

Melanie serves as the Chief Executive Officer at the Insights Association. As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage by investing in quality standards, legal and business advocacy, education, certification and direct support that enables our members to thrive in an evolving industry and drive business impact.

Melanie has spent more than 25 years designing, executing, and interpreting research for agencies and corporations, and is an industry voice in market research for quality, trends and the next generation of data collection. Known as an expert methodologist, she started her career at a full-service research firm in Dallas where she spent ten years developing her strong research background. She then followed that with a decade specializing in all forms of digital research including online, mobile and social. Melanie has successfully developed and launched leading sampling platforms, routers, methodology best practices, panels and research products.

Melanie contributes to standards and codes of conduct, is heavily involved in chairing and speaking at industry events, and is an award winning writer, researcher, and voice of data quality and best practices.

 

Jane Frost

CEO, MRS

Jane Frost is CEO of MRS, the UK’s professional body for research which also regulates the UK sector, campaigning for better standards in data use via its trust mark Fair Data. MRS champions research and insight to government and business. MRS is the world’s oldest research association and represents both individuals and companies, qualifying researchers around the world.

Jane spent 8 years at senior levels in government, spearheading customer intelligence and strategy, latterly in HM Revenue & Customs, for which work she received the CBE.

With an international career working on brands like Shell, the BBC and Unilever, Jane has over 150 creative and marketing awards to her credit, including for the BBC’s record breaking “Perfect Day” campaign. She has always said that great insight was key to organisational transformation.

At the BBC, she was part of readying technology businesses for sale.

Jane is Vice-Chair of Fairtrade and a trustee of the Lowry as well as being a trustee of the sector charity MRBA and Archive, (AMSR). She has recently been made Co-Chair of the Red Cross Tiffany Circle.

 

Peter Harris

APRC Vice President & Research Society Board Member

Peter is the Executive Vice President and Managing Director, Asia Pacific, Potentiate. Peter helps brands build authentic customer relationships through technology. Pioneering customer intelligence since 2010, Peter Harris has led Vision Critical Asia Pacific to become the largest customer intelligence software provider, supporting over 140 customer-led brands, in Asia Pacific such as Telstra, Westpac and Qantas. With deep roots in research and strategy, Peter has championed the future of research and technology across his leadership roles at prominent research organisations, including The Research Society, APRC and GRBN. Peter is an active Fellow of both the Australia Marketing Institute and Australian Market and Social Research Society. B.Comm, Qualified Professional Researcher (QPR), FAMSRS, FAMI