Tokyo, Japan – 14 & 15 November, 2016

2016 APRC/JMRA Conference



“Collective intelligence”; Problems we face in marketing research are becoming increasingly complicated these days. In order to conquer these various problems, a collective knowledge and skills between experts and companies, regardless of boarders, are an important key for finding new solutions. We believe that the next generation of marketing research will be built by the collaboration between one another, rather than one individual or company possessing all the skills.

It is our absolute pleasure to be hosting the annual APRC conference for the second time this year. If you have missed the first time Japan hosted the conference in 2010, we advise you to come and join us this time. Since this event will be a joint annual conference by APRC and JMRA (Japan Marketing Research Association), we expect it to be of a larger scale in comparison to past years with many papers on the latest topics.

Keynote Speakers

Three separate sessions will take place simultaneously in three different halls. Sessions will contain various themes covering topics specific to Japan and/or international topics. We currently have more than 20 presentations including keynote speeches scheduled for the conference.

Opening Keynote Speech

aprc2picaMr. Jun Masuda
Director, Chief Strategy and Marketing Officer of
LINE Corporation

Mr. Jun Masuda joined NAVER Japan in 2008 as a chief strategist and head of the Business Strategy Department. When the 3 group companies of NHN Japan Group (LINE, NAVER, and Livedoor) merged in 2012 as NHN Japan Corporation, he became the chief strategy and marketing officer (CSMO) for the three brands, and remained as the CSMO when the company changed its name to LINE Corporation in 2013. In 2014, while maintaining his role as CSMO, he was appointed senior executive officer of LINE Corporation, and currently serves as the director and CSMO of the company.


Closing Keynote Speech

aprc2picbMr. Eiichiro Misaki
Product Development Consultant, Business Book Author, Lecturer

Mr. Eiichiro Misaki was born in 1971 in Yokohama and was brought up in Osaka. After completing graduate school of engineering at Osaka Prefecture University, he worked at Kao Corporation for 15 years. At Kao, he worked as a project leader for product development in various genres including FMCG, cosmetics to chemicals.

Currently he works as an independent consultant for product development in wide range of fields including stationeries, haircare products, miscellaneous goods and products for Japanese‐style hotels. His comprehensive method of support from planning, sales to PR strategy with an aim to achieve results in one year is highly evaluated within the industry. In addition to consultation, he is also an active business writer and a lecturer.


Event Outline 

15th Nov, 2016 (Tue)               10:00~17:30    Conference (Registration starts @ 9:30~)

15th Nov, 2016 (Tue)               18:30~20:45    Dinner Buffet

Company visit

16th Nov, 2016 (Wed)             10:00~17:00      Tour three Japanese big companies. LINE Corporation, Rakuten Research, Inc., and other mobile communication industry etc.

This plan is presently being adjusted and let you know the details later. There’s a possibility those corporations will change. You can apply from the below URL for the registration.


Hyatt Regency Tokyo
2-7-2 Nishi-Shinjuku, Shinjuku-Ku
Tokyo, Japan, 160-0023
Tel: +81 3-3348-1234

venue image 1 APRC   venue image 2 APRC

We have reserved the entire 1st basement floor at the Hyatt Regency Tokyo for the conference. Space for exhibitions and other events are also available. Please contact JMRA office for more information.

Airport Limousine Bus for Narita International Airport (NRT)  (2 hours)

  • Narita Airport to Hotel – 25 trips daily from 7:00 am to 10:35 pm
  • Hotel to Narita Airport – 13 trips daily from 6:05 am to 5:50 pm
  • One-way Adult Fare – JPY 3100

Airport Limousine Bus for Haneda Domestic and International Airport (HND) (1 hour 20 minutes)


14th Nov, 2016 (Mon)  Workshop                           JPY 5,400 / person

15th Nov, 2016 (Tue)    Conference (including Dinner Buffet)          JPY 21,600 / person

16th Nov, 2016 (Wed)    Company Visit          JPY 21,600 / person


URL for registration: Click Here ➔


We have prepared preferential room rates for any out of town delegates staying at the Hyatt Regency Tokyo for the conference. To receive the special rate, please mention “APRC conference” upon reservations.
Other hotels near the venue are listed below (special rates do NOT apply):
Please note that the room rates at Japanese hotels fluctuate depending on the day/season. Therefore JMRA can only provide hotel information. Please reserve the hotels individually under your own name.

■ Hyatt Regency Tokyo (conference venue)

Single room : Reference price  39,998 JPY (including tax, including breakfast)

Twin room : Reference price  47,445 JPY (including tax, including breakfast)

※Regarding the hotel above a discount will apply to the prices listed above.  In order to receive a discount, please write “Participating in APRC” in the comments/remarks column upon reservation.

■ Shinjuku Washington Hotel

3-2-9 Nishi-Shinjuku, Shinjuku-ku,

TOKYO, JAPAN, 160-8336

Tel: +81 3-3343-3111  Fax: +81 3-3342-2575

■ Hotel Gracery Shinjuku

1-19-1 Kabukicho, Shinjuku-ku,

TOKYO, JAPAN, 160-8466

Tel: +81 3-6833-2489

■ Keio Plaza Hotel Tokyo

2-2-1 Nishi-Shinjuku, Shinjuku-Ku,

TOKYO, JAPAN, 160-8330

Tel: +81 3-3344-0111  Fax: +81 3-3345-8269

■ Hotel Sunroute Plaza Shinjuku

2-3-1 Yoyogi, Shibuya-ku Shinjuku

TOKYO, JAPAN, 151-0053

Tel: +81 3-3375-3211  FAX: +81-3-5365-4110

■ Ibis TOKYO

7-10-5, Nishi-shinjuku, Shinjuku-ku,

TOKYO, JAPAN, 160-0023

Tel: +81 3-3361-1111  Fax: +81 3-3369-4216

Sponsorship Application

The 2016 APRC Conference will be held in joint with the JMRA Conference and many research and marketing companies from the Asia will be attending. It will be a great opportunity for sponsoring companies to connect and interact with many marketing research companies.

Click Here For Details

Conference Exhibition Manual

Click Here For Exhibition Manual

Click Here For Order Form

Contact: Japan Marketing Research Association, Koshi UESUGI (Mr.):