ASSOCIATION NAME |
CMRA |
ADDRESS |
Room 308, Beijing Yishang Group Mansion, No.21 Dongsishitiao, Dongcheng District, Beijing, China 100007 |
TEL |
+86 10 64087451 ext. 803 |
URL CONTACT |
EMAIL: cmra@cmra.org.cn
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BOARD OF DIRECTORS |
President Executive Director |
SECRETARY GENERAL |
Mr. Weng Ruiguang |
ESTABLISHMENT |
Established in 1998 Formed officially as a non-profit organization in 2001 |
MEMBERS Full association members: 320 companies (Estimated total number of full-time employees in the industry is approximately 20,000 and the market size is roughly 1 billion US$).
Supporting member (legal entities): 20 companies (mainly clients).
Supporting member (individuals): 46 persons (mainly academic researchers). |
OBJECTIVES/MISSION
OBJECTIVES China Marketing Research Association was established in 1998 in order to further the development of China marketing research industry, enhance industry self-discipline, promote industry domestic and international exchange, and make the communication with government, enterprises and market research organizations smooth. MISSION The mission of all CMRA activities is:
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MAIN ACTIVITIES/FEATURES |
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ANNUAL CONFERENCE |
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TRAINING SEMINAR |
e.g. Qualitative and quantitative research methods, field work technologies |
RESEARCH ACTIVITIES |
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PUBLICATIONS |
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LEGAL ADVISORY SERVICES |
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QUALITY STANDARDS AND PUBLIC RELATIONS |
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INTERNATIONAL EXCHANGE |
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