CMRA – China

ASSOCIATION NAME

CMRA
China Marketing Research Association

ADDRESS

Room 308, Beijing Yishang Group Mansion, No.21 Dongsishitiao, Dongcheng District, Beijing, China 100007

TEL

+86 10 64087451 ext. 803
URL CONTACT

www.cmra.org.cn

EMAIL: cmra@cmra.org.cn

BOARD OF DIRECTORS

President
Mr. Andy Zhao (Zhao Xinyu)
(President, Nielsen China)

Executive Director
Mr. Jason Ho (He Jianxin)
(President, INV)

SECRETARY GENERAL

Mr. Weng Ruiguang

ESTABLISHMENT

Established in 1998

Formed officially as a non-profit organization in 2001

MEMBERS Full association members: 320 companies (Estimated total number of full-time employees in the industry is approximately 20,000 and the market size is roughly 1 billion US$).

Supporting member (legal entities): 20 companies (mainly clients).

Supporting member (individuals): 46 persons (mainly academic researchers).

OBJECTIVES/MISSION

OBJECTIVES

China Marketing Research Association was established in 1998 in order to further the development of China marketing research industry, enhance industry self-discipline, promote industry domestic and international exchange, and make the communication with government, enterprises and market research organizations smooth.

MISSION

The mission of all CMRA activities is:

  1. Establishing China marketing research industry standards
  2. Promoting the standardization of marketing research industry
  3. Organizing various training courses, promoting market research technologies, publishing industry related technology guidelines, magazines and books
  4. Promoting international exchange and cooperation
  5. Promoting exchange and cooperation between members, realizing the development, utilizing and sharing of market research resources
  6. Conducting research or discussion on market research methodologies and application
  7. Organizing nationwide demonstration and promotion of new technologies and products
  8. Assisting with industry development plan
  9. Assisting with the communication between suppliers and clients
  10. Responding industry needs and opinions, maintaining industry right

MAIN ACTIVITIES/FEATURES

ANNUAL CONFERENCE
  1. Once a year
    Approximately 300 to 500 marketing researchers, from suppliers, clients and government officials in China participate in the 3-day conference

TRAINING SEMINAR
  1. Advanced Seminar
  2. Middle Level Seminar
  3. Beginners’ Seminar

e.g. Qualitative and quantitative research methods, field work technologies

RESEARCH ACTIVITIES
  1. Research on China market and marketing research industry development
  2. Comparative research on field work methods, such as online, CATI, CLT, etc.

PUBLICATIONS
  1. “China Market Research” ( quarterly magazine)
  2. “Marketing Research” ( monthly online magazine)

LEGAL ADVISORY SERVICES
  1. Legal advisory services for members
  2. Forwarding related government policies to members

QUALITY STANDARDS AND PUBLIC RELATIONS
  1. Promotion of ISO20252
  2. Promotion of ESOMAR standards
  3. Promotion of China marketing research industry standards

INTERNATIONAL EXCHANGE
  1. Organizing and promoting the exchange between China marketing researchers and overseas researchers, especially in Asia Pacific regions.