CMRS – Chinese Taipei

ASSOCIATION NAME CMRS
Chunghwa Market Research Society
ADDRESS Room SL217, 2F, No.510, Zhongzheng Rd., Xinzhuang Dist., New Taipei City 24205 Taiwan (R.O.C.)
TEL +886-2-27818181#554
FAX +886-2-27813456
URLCONTACT Email: cmrs20081130@gmail.com
BOARD OF DIRECTORS
Chairman Dr. Ben-Chang Shia from Fu-Jen Catholic University
Vice Chairman Dr. Yu-Ting Cheng from Cheng-Chi University
SECRETARY GENERAL Mr. Sheng-Huei Lee from CMRS
ESTABLISHMENT Originated on Jun. 6, 2007The organization was officially founded on Nov. 30, 2008
MEMBERS Supporting member (legal entities) : 3 companiesSupporting member (individuals ) : 188 persons
OBJECTIVES/MISSION OBJECTIVESCMRS is a non-profit social organization, engaging in popularize the concept of marketing research and establishing its standard. The aim of CMRS is developing the theory and technology of marketing research, and therefore advancing the study and development of cultural innovation.

MISSION

1.Promoting marketing research to offer the reference material for the government, enterprises, and academic circle.

2.Issuing related publication to enhance the theories.

3.For organizations, enterprises, or persons, proceeding marketing investigation and problem analysis, to improve decision making quality and lower the risk of investment.

4.Holding marketing research meetings, topical meetings, related trainings, and international communications.
MAIN ACTIVITIES/FEATURES
1. Annual Conference Once a year- A Market Research related conference was held every year.
2. Seminar Marketing Research SeminarApplied Statistics Seminar

Symposium (statistics, finance, information..etc)

3. Training Course Beginners’ Course (eg., Basic Statistics)Advanced Course (eg., Sampling, Multivariate Analysis)

Applied Course (eg., Marketing Research, Finance)