Chunghwa Market Research Society
|ADDRESS||Room SL217, 2F, No.510, Zhongzheng Rd., Xinzhuang Dist., New Taipei City 24205 Taiwan (R.O.C.)|
|BOARD OF DIRECTORS||
|SECRETARY GENERAL||Mr. Sheng-Huei Lee from CMRS|
|ESTABLISHMENT||Originated on Jun. 6, 2007The organization was officially founded on Nov. 30, 2008|
|MEMBERS||Supporting member (legal entities) : 3 companiesSupporting member (individuals ) : 188 persons|
|OBJECTIVES/MISSION||OBJECTIVESCMRS is a non-profit social organization, engaging in popularize the concept of marketing research and establishing its standard. The aim of CMRS is developing the theory and technology of marketing research, and therefore advancing the study and development of cultural innovation.
1.Promoting marketing research to offer the reference material for the government, enterprises, and academic circle.
2.Issuing related publication to enhance the theories.
3.For organizations, enterprises, or persons, proceeding marketing investigation and problem analysis, to improve decision making quality and lower the risk of investment.
|4.Holding marketing research meetings, topical meetings, related trainings, and international communications.|
|1. Annual Conference||Once a year- A Market Research related conference was held every year.|
|2. Seminar||Marketing Research SeminarApplied Statistics Seminar
Symposium (statistics, finance, information..etc)
|3. Training Course||Beginners’ Course (eg., Basic Statistics)Advanced Course (eg., Sampling, Multivariate Analysis)
Applied Course (eg., Marketing Research, Finance)