JMRA – Japan

ASSOCIATION NAME

JMRA
Japan Marketing Research Association

ADDRESS

Ishikawa LK Bldg., 2nd Fl., 9-9, Kaji-cho 1-chome, Chiyoda-ku, Tokyo, JAPAN

Postal code: 101-0044

TEL

+81-3-3256-3101

FAX

+81-3-3256-3105

URL

http://www.jmra-net.or.jp/
e-mail: office@jmra-net.or.jp

BOARD OF DIRECTORS

Chairman
Takashi Makita
(President & CEO of Social Survey Research Information Co., Ltd.)

Vice Chairman
Katsu Nakazawa,
(Chairman of Tokyo Survey Research Inc.)

Shunichi Uchida
(Country Manager of Ipsos)

Katsumi Konishi
(Executive Vice President of MACROMILL, Inc.)

Tokuhisa Suzuki
(Director of Nikkei Research Inc.)

Executive Director
Yoshio Suzuki
(Director of Video Research Ltd.)

SECRETARY GENERAL

Kazunori Watanabe

ESTABLISHMENT

Established in February 1975

Formed officially as a non-profit organization in July 1986

MEMBERS Full association members: 150 companies (Estimated total number of full-time employees in the industry is approximately 4,600 and the market size is roughly 1.7 billion US$).

Supporting member (legal entities): 82 companies (mainly clients).

Supporting member (individuals): 123 persons (mainly academic researchers).

OBJECTIVES/MISSION

OBJECTIVES

The Japan Marketing Research Association was established in 1975 in order to further the development of the marketing research industry in Japan and the world. Since then JMRA has played an important role establishing a marketing research code of ethics, and providing opportunities for training and education for the employees of association member companies.

MISSION

The mission of all JMRA activities is:

  1. To develop and to establish a marketing research code of ethics and conduct of marketing research
  2. To provide staff training on marketing research
  3. To conduct research and development on marketing research
  4. To raise the overall level of professional expertise on marketing research
  5. To respond to complaints concerning marketing research practices
  6. To establish cooperation and exchange between domestic and international activities related to marketing research

MAIN ACTIVITIES

ANNUAL CONFERENCE
  1. Once a year during Autumn
    Approximately 500 to 600 marketing researchers from both suppliers and buyers in Japan participate in the one-day conference.

TRAINING SEMINAR
  1. Advanced Seminar (e.g., Multivariate Analysis)
  2. Beginners’ Seminar (e.g., Basic Statistics)
  3. Qualitative Research Seminar (e.g., Focus groups)
  4. Others

RESEARCH ACTIVITIES
  1. Studies on biases from sampling frames and from respondent’s characteristics
  2. Consultancy on copyright issues when marketing researchers need to use photos or moving films from TV advertisements
  3. Comparative studies on the results from online research and from traditional methods

PUBLICATIONS
  1. “Marketing Researcher” ( quarterly magazine)
  2. Promotion and assistance of publications for marketing researchers

LEGAL ADVISORY SERVICES
  1. Legal advisory services for member companies

QUALITY STANDARDS AND PUBLIC RELATIONS
  1. Promotion of ISO20252 and other relevant standards within the industry
  2. Promotion to improve social status of marketing researchers
  3. Strengthening the relationships with international and regional research associations in the globe.
  4. Lobbying activities and networking activities toward governments and other business industries in Japan