ASSOCIATION NAME

KORA
Korea Research Association

ADDRESS

Postal code: 06253

TEL

+82-2-546-2360

FAX

+82-2-546-2370

URL

CONTACT

http://www.ikora.or.kr

e-mail: kora@ikora.or.kr

BOARD OF DIRECTORS

Vice Presidents:

Mr. Jung-yul Yang(CEO, Kantar Insights Korea)

Mr. IL-sang Cho(President, Merix Corperation)

Ms. Jae-sun Jung(President, Hankook Research)

Mr. Sang-ho Lee(President, Nice Research & Consulting)

Dr. Seung-yeol Park(President, World Research)

Mr. Yang Kil(President, Ipsos)

Executive Directors:

Mr. Beom-joo Kim(President, Global Research)

Mr. Byung-il Park(Director, Gallup Korea)

Ms. Cindy Eun-hee Shin(Managing Director, The Nielsen Korea Ltd.)

Mr. David Do(President, Research Lab)

Mr. Jong-chan Bae(Director, Research & Research)

Ms. Min-hee Cho(President, Panel Marketing Interactive)

Mr. Nam-chul Shin(President, Umt)

Ms. Sang-kyung Lee(President, Hyundai Research Institute)

Mr. Seung-ho Kim(President, Korea Research Center)

Treasurers:

Mr. Kwang-Han(Kevin) Kim (President, Seoul Marketing Research)
Mr. Yong-soo Kim (President, Trend Research)

SECRETARY GENERAL

Ms. Bomi Park

ESTABLISHMENT

Established in August 1992

Formed officially as a non-profit organization in March 1996

MEMBERS

Full association members: 40 companies

OBJECTIVES/MISSION

OBJECTIVES

The Korea Research Association (KORA) was founded in 1992, with 10 charter-member research companies, to set and improve research standards and to establish an appropriate schedule of pricing for services

MISSION

1. To develop and to establish a opinion & marketing research code of ethical standards and guidelines of opinion & marketing research

2. To provide staff training on opinion & marketing research

3. To raise the overall level of professional expertise on opinion & marketing research

4. To establish cooperation and exchange between domestic and international activities related to marketing research

MAIN ACTIVITIES/FEATURES

1. MONTHLY MEETINGS

a) Holding quarterly meetings of member companies’ CEOs to exchange information in the field of opinion and marketing research and to collect pertinent data.

b).Holding meetings of representatives of fieldwork and of computer-processing, each separately, to exchange information and to develop common computer servers and programs, thereby enhancing the quality of research.

2. RESEARCH SEMINAR

Conducting seminars on timely issues of opinion and marketing research to reeducate researchers and disseminate new research techniques.

3. RESEARCH DAY EVENT

4. EDUCATION

Conducting a Research Day event every year in June to publicise KORA and strengthen the pride of the employees of member companies.

Operating the ‘Marketing Researcher Training Course’ under the Youth Employment Academy Program run by Korea’s Ministry of Employment and Labor

5. PUBLICATIONS

Monthiy Newsletter only to members