Market Research Society of Singapore
ADDRESS: 1 Commonwealth Lane, #08-30, One Commonwealth, Singapore 149544
WEB: www.mrssingapore.org.sg
Email: secretariat@mrssingapore.org.sg
BOARD OF DIRECTORS
SECRETARY GENERAL: Vijay Raj
ESTABLISHED: 2000
MEMBERS: 274
OBJECTIVES
- Build a stronger brand and ecosystem
- Increase awareness of MRSS
- Increase client side membership
MISSION
- To upgrade the research profession by promoting and ensuring high standards among its members in the conduct of marketing and opinion research through generally accepted research methodologies.
- To promote public understanding and appreciation of the nature and value of market research as a management tool.
- To adopt a Code of Ethics for members and to ensure observance of the Code’s provisions.
- To foster fellowship among practitioners, respect each other’s professionalism and recognise that trade secrets are to be respected.
- To serve as a focal point for the exchange of information and ideas.
- To encourage the development of new techniques and methodologies in marketing and/or opinion research.
- To serve as a coordinating body to solve shared problems and to act as spokesman of members, when necessary.
MAIN ACTIVITIES/FEATURES
- Regulation of the local industry
- Training
- News Resources
- Conferences
- Events