MRSS – Singapore

Market Research Society of Singapore

ADDRESS: 1 Commonwealth Lane, #08-30, One Commonwealth, Singapore 149544
WEB: www.mrssingapore.org.sg
Email: secretariat@mrssingapore.org.sg

BOARD OF DIRECTORS

SECRETARY GENERAL: Vijay Raj
ESTABLISHED: 2000
MEMBERS: 274

OBJECTIVES

  • Build a stronger brand and ecosystem
  • Increase awareness of MRSS
  • Increase client side membership

MISSION

  • To upgrade the research profession by promoting and ensuring high standards among its members in the conduct of marketing and opinion research through generally accepted research methodologies.
  • To promote public understanding and appreciation of the nature and value of market research as a management tool.
  • To adopt a Code of Ethics for members and to ensure observance of the Code’s provisions.
  • To foster fellowship among practitioners, respect each other’s professionalism and recognise that trade secrets are to be respected.
  • To serve as a focal point for the exchange of information and ideas.
  • To encourage the development of new techniques and methodologies in marketing and/or opinion research.
  • To serve as a coordinating body to solve shared problems and to act as spokesman of members, when necessary.

MAIN ACTIVITIES/FEATURES

  • Regulation of the local industry
  • Training
  • News Resources
  • Conferences
  • Events