Email: secretariat@mrssingapore.org.sg

1. 1. Build a stronger brand and ecosystem
   2. Increase awareness of MRSS
   3. Increase client side membership

MISSION

• To upgrade the research profession by promoting and ensuring high standards among its members in the conduct of marketing and opinion research through generally accepted research methodologies.
• To promote public understanding and appreciation of the nature and value of market research as a management tool.
• To adopt a Code of Ethics for members and to ensure observance of the Code’s provisions.
• To foster fellowship among practitioners, respect each other’s professionalism and recognise that trade secrets are to be respected.
• To serve as a focal point for the exchange of information and ideas.
• To encourage the development of new techniques and methodologies in marketing and/or opinion research.
• To serve as a coordinating body to solve shared problems and to act as spokesman of members, when necessary.