MRSS – Singapore

ASSOCIATION NAME MRSS
Market Research Society of Singapore
ADDRESS 1 Commonwealth Lane, #08-30, One Commonwealth, Singapore 149544
TEL
FAX
URL CONTACT www.mrssingapore.org.sg

Email: secretariat@mrssingapore.org.sg
BOARD OF DIRECTORS
  1. President: Melanie Ng (IPSOS)
  2. Vice-President: Sheonagh Kennedy (Asian Strategies)
  3. Treasurer: Martin Tomlinson (Research Now)
SECRETARY GENERAL Chan Siew Hoong (Givaudan)
ESTABLISHMENT 2000
MEMBERS 165 corporate members

44 individual members (including 25 clients)
OBJECTIVES/MISSION In the era of a knowledge-based economy, the role of research cannot be overemphasised. Research becomes a vital tool for information gathering, information critical to sound decision-making. The Market Research Society Singapore has articulated a set of objectives which challenge members toward professionalism and excellence.

These are:

  • To upgrade the research profession by promoting and ensuring high standards among its members in the conduct of marketing and opinion research through generally accepted research methodologies.
  • To promote public understanding and appreciation of the nature and value of market research as a management tool.
  • To adopt a Code of Ethics for members and to ensure observance of the Code’s provisions.
  • To foster fellowship among practitioners, respect each other’s professionalism and recognise that trade secrets are to be respected.
  • To serve as a focal point for the exchange of information and ideas.
  • To encourage the development of new techniques and methodologies in marketing and/or opinion research.
  • To serve as a coordinating body to solve shared problems and to act as spokesman of members, when necessary.
MAIN ACTIVITIES/FEATURES
1. Conference : MRSS Asian Research Conference (20 November 2012)
2. Social event : 2 rounds in 2012
3. AGM/ Social Event (June 2012)
4. Monthly MRSS meetings