MRSS – Singapore

ASSOCIATION NAME MRSS
Market Research Society of Singapore
ADDRESS 1 Commonwealth Lane, #08-30, One Commonwealth, Singapore 149544
TEL
FAX
URL CONTACT www.mrssingapore.org.sg

Email: secretariat@mrssingapore.org.sg

BOARD OF DIRECTORS Office Bearers
SECRETARY GENERAL Joseph Chua
ESTABLISHMENT 2000
MEMBERS 274
OBJECTIVES/MISSION OBJECTIVES

    1. Build a stronger brand and ecosystem
    2. Increase awareness of MRSS
    3. Increase client side membership

MISSION

  • To upgrade the research profession by promoting and ensuring high standards among its members in the conduct of marketing and opinion research through generally accepted research methodologies.
  • To promote public understanding and appreciation of the nature and value of market research as a management tool.
  • To adopt a Code of Ethics for members and to ensure observance of the Code’s provisions.
  • To foster fellowship among practitioners, respect each other’s professionalism and recognise that trade secrets are to be respected.
  • To serve as a focal point for the exchange of information and ideas.
  • To encourage the development of new techniques and methodologies in marketing and/or opinion research.
  • To serve as a coordinating body to solve shared problems and to act as spokesman of members, when necessary.
MAIN ACTIVITIES/FEATURES
1. Regulation of the local industry
2. Training
3. News Resources
4. Conferences
3. Events