TMRS – Thailand

ASSOCIATION NAME TMRS
Thailand Marketing Research Society
ADDRESS 15th floor, Rajanakarn Building, 3 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120
TEL (662) 6159393
FAX (662) 6159393
URLCONTACT www.tmrs.or.th/
BOARD OF DIRECTORS Dr Arpapat Boonrod, Ph. D.
SECRETARY GENERAL Suvimon Anantapong
ESTABLISHMENT 1999
MEMBERS 45
OBJECTIVES/MISSION
  • To promote and protect the professional interests both of its members engaged in market research, and of these who are users of their market research services
  • To encourage the flow of ideas and techniques between all branches of the market research profession, to raise standards of quality and technique among those working in the industry in Thailand, and to educate beginners and those outside the profession in the applications and values of professional standards of market research
  • To monitor that the Standard Code of Conduct of the Marketing Research Society of Thailand covers, in addition to professional ethics, conditions for conducting professional and scientific surveys and reporting of results to meet recognized international quality standards, is observed by all TMRS Corporate Foundation member companies
  • To maintain liaison with government organizations, universities, scientific institutions and other relevant organizations
MAIN ACTIVITIES/FEATURES
1. Young Marketing Research Training Program Research training for university students, once a year
2. Marketing Research Career Talk Research Career Talk at various university, twice a year
3. ThaiView Survey Survey with Bangkokians twice a year
4. Alliance with the Asia Pacific Research Committee
5. Alliance with other 4 Associations Conference Annual conference with other business associations; Marketing, Advertising, PR, Direct Marketing
6. Sports Day Sport day, once a year
7. Certificate Training Program Research training program for public
8. Intermediate and Advance Training Programs Research training program for public
9. Business Intelligence and Research Training Course Special Training Course with Assumption University
10. SES Classification Set up standard to classify S.E.S