Background
The Asia Pacific Research Committee (APRC) was established in April 2009 as a result of common interests among the national marketing research associations in Australia, China, Japan and Korea. It has since grown to a committee of nine marketing research associations with the addition of Thailand, Chinese Taipei, Malaysia, New Zealand and Mongolia.
The APRC is now positioned as the prime network for exchanging information and knowledge on marketing research and related industries between the associations and societies in the Asia Pacific region.
APRC Associations
| Association Name | Country |
| The Research Society (TRS) | Australia |
| China Marketing Research Association (CMRA) | China |
| Chunghwa Market Research Society (CMRS) | Chinese Taipei |
| Japan Marketing Research Association (JMRA) | Japan |
| Korea Research Association (KORA) | Korea |
| Marketing Research Society Malaysia (MRSM) | Malaysia |
| Mongolian Market Research Association (MMRA) | Mongolia |
| Research Association New Zealand (RANZ) | New Zealand |
| Thailand Marketing Research Society (TMRS) | Thailand |
Objectives of APRC
Most of the National Associations in the APRC federation are very young, with the majority of them established only in the last 20 years. The objective of the APRC is to support these National Associations and their members through training and education; providing cross-border networking opportunities and promoting the development of Asia-focused marketing research technologies and insights. A key strategic objective of the APRC is the education and training of market research practitioners and their companies, with a particular focus on the promotion of quality and professional standards, guidelines and best practice market research.
To enable the above aim, the APRC has created an annual Asia Pacific Research Conference that leverages the regional conference held by each of the National Associations in the region. Each representative country of the APRC takes a turn to host the Asia Pacific Research Conference. As well as presenting papers on Asian insights and developments; we conduct research on various topics amongst our National Association members and present the research findings at the annual APRC conference. At these conferences we also aim to workshops on professional and/or quality standards. Our APRC webinars also cover general professional development topics such as methodological advances and technical skills.
The Asia Pacific Research Conference
This is a great opportunity to network and exchange information and knowledge among researchers and marketers in the region, as well as finding out about the latest research technologies and methods, as well as hot topics in the research world. The conference is hosted by member countries during their national associations’ conference.
During these conferences 500+ researchers and marketers join 100+ international delegates to learn advanced research technologies and new trends.
Asia Pacific Research Committee
The APRC is run by the Executive Management Board and the Secretariat. The Executive Management Board for 2025-2026 is made up of the following representatives:
| President: | Mr. Shinichi Hokosawa, JMRA, Japan |
| Vice Presidents: | Ms. Chung Ling Huh, CMRA, Taiwan |
| Mr. Dave McCaughan, TMRS, Thailand | |
| Secretary-General: | Ms. Elissa Molloy |
The APRC Secretariat
APRC Administration
Contact: Elissa Molloy – Director, ISO Audit Solutions
E-mail: elissa@isoauditsolutions.com.au
Phone: +61 417 155 325