Auckland, New Zealand – 18 & 19 March 2024

The Cordis, Auckland, New Zealand

Proudly hosted by RANZ

APRC and RANZ Conference 2024:

The Future of Insights: Where Are All The Humans?

This year RANZ (Research Association New Zealand) will welcome APRC (Asia Pacific Research Committee) colleagues from around the region in a joint event. That’ll add a guaranteed international flavour to the Conference.

At our previous conference in 2022, we asked… “AI in Insights: Friend or Foe?”. We had a feeling at the time that change was coming. We had no idea just how suddenly that change would happen

This year’s theme aims to get us thinking about the future of “us”, the humans in the story. As large language models like ChatGPT rapidly weave their way into the insights industry, how will our role evolve? What are we doing now that we soon won’t need to do? What will we soon be compelled to do that we haven’t even considered yet?

Let’s explore the human element in an increasingly machine-driven insights world. As non-humans perform more and more creative tasks, what continues to set us apart? Is there anything enduringly unique about human intelligence, human creativity, and human empathy, or is the silicon coming for those qualities too?

Let’s get ahead of this curve and figure out what it means for human individuals and human companies alike…

Before the Conference: Where are all the humans?
After the conference: That’s where!

Monday 18 March – full day conference, networking drinks, gala dinner
Tuesday 19 March – APRC Summit, Masterclass, Workshop

Monday 18 March 2024

Tuesday 19 March 2024


Debrah HardingManaging DirectorMRSUKAI and Research: Ethics v the Machine
Nik SamoylovFounder at ConjointlyConjointlyQuestioning the validity and reliability of synthetic data in market research
Emily BlumenthalResearch DirectorYabbleThe Human Touch in an AI-Driven Insights World
Chris BarryCEOThe Evolved GroupTravels of a Research Brief in the new AI Insights Economy
Dr. Helena BahramiAI & Machine Learning Lead ExpertWine-SearcherSynergizing Souls and Silicon: Redefining Humanity in the AI Renaissance
Jonathan Pickup &
Yasmin Handrich
Group Client Director
& Group Account Director
KantarThe Great Insights Showdown – Team Human vs. Team Machine
Brad WallworkSenior CreativeResearch FirstCreativity and Data Storytelling in the AI Age: Preserving the Human Touch
Jonathan DoddResearch DirectorIpsosHuman or AI? – How to identify and protect surveys from AI-generated responses
Petra BakerInsights ManagerResearch FirstRevisiting AI Analysis: A Decolonisation and Indigenisation Perspective
Winifred HendersonEducator & Community Development ManagerDementia NZNavigating the Future: Human Presence in the Evolving Insights Industry
Kevin MiniterCo-founderConsider.itThe Lorax in the Algorithm: Using AI to Simulate Environmental “Voices” to Better Inform Human Opinions
Andrew CannonExecutive DirectorGRBNThe trust imperative in an AI world. Machines vs humans as trusted advisors!
Kathryn ToppCEO & FounderYabbleSynthetic Data: The Future of Data-Driven Decision Making
Johan van KuykDirector of ProductInfotoolsWhere Are All the Humans? The nexus of AI and human-driven research
Perry LiGeneral ManagerQuickDecisionEmbrace AI, Find and Talk to Humans Everywhere

Masterclass & Workshop – Tuesday 19 March 2024


Dave Wild

9am, Tuesday 19 March 2024

This Futurist Masterclass equips participants with practical tools and inspirational insights to shift and adapt in uncertain changeable environments.

Are you prepared for a new future that’s already arrived?

Gain the expertise to guide your team and organisation through uncertain and turbulent times, equipped to face challenges and new opportunities ahead.

Leveraged by leading global organisations and governments, Futures Thinking plays a crucial role in shaping strategy development. This masterclass equips you to design the desired future for both you and your organisation, while managing the current demands of the business landscape.

In times past… like just yesterday… AI meant Artificial Intelligence. Until we remembered that artificial means fake. Not natural. Invoking feelings of fear and mistrust.

So, we evolved the meaning of AI. Augmented Intelligence. Reframing from people vs robots to people with robots.

Soon that will no longer be enough. Collectively we’ll realise that along with making the machines smarter, we also need to make ourselves more intelligent. More aware. More understanding. More capable.

How? You’ve heard the word with increasing frequency. Adaptation.
The new AI. Your AI. Adaptive Intelligence.

Makes sense? You’re already adapting. Doesn’t sound right? It might be time to adapt. Intelligently. After all, our future depends on it.

Meet Your Futurist Guide

Internationally renowned Futurist Dave Wild is a world-leading expert in developing Futurework skills. Living on the edge of the world in Aotearoa New Zealand, he equips leaders and teams across the globe to create a greater future for their organisations, customers and society including:

  • Visioning with the digital government leaders of the United Kingdom, South Korea, Estonia and New Zealand.
  • Coaching digital and innovation leadership labs across sectors including social development, environmental, finance and technology.
  • Facilitating the NZ Prime Minister’s business advisory council to explore the future of work.
  • Delivering futurist keynote presentations on stages and screens across the world from Sydney to South Auckland to San Francisco.
    Through this work with a diverse range of leaders and teams across all levels, Dave has built deep expertise in the change-ready skills needed to boldly lead into an inspiring future.


Sue York

1pm, Tuesday 19 March 2024

What does it mean to be a researcher in the age of AI?

Being a successful researcher in the age of AI will depend on the value you bring to organisations. Your value will depend on your ability to provide solutions to problems and challenges using research thinking skills that go beyond simply using methods and tools.

Research thinking is the ability to understand a problem, identify possible solutions, and deliver effective outcomes. Research thinking comprises three elements:

  • Understanding the fundamentals of research
  • Making sense of data, analysis and findings
  • The ability to fit research into the wider context of the problem and/or organisation.

In this half-day workshop you will learn how you can use Research Thinking to:

  • Scope and define problems and questions.
  • Develop approaches that help answer these questions.
  • Make sense of data and findings to provide solutions and deliver outcomes and
  • Understand how AI is changing these processes.

About Sue

Sue is passionate about helping people develop the research skills they will need for a bright future and enjoys working at the intersection of research and learning as the Head of Training and Development for the Research Society in Australia.

Sue has a long history of being interested in the future of research and applying new technology to research to create better outcomes. She is one of the founders of NewMR and is a co-author of “The Handbook of Mobile Market Research” and co-editor and curator of the ESOMAR book, “Answers to Contemporary Market Research Questions” and author of numerous papers, articles, presentations, and webinars.

Cultural Experience & Dinner – Tuesday 19 March 2024

6.15PM – Wētā Workshop Unleashed

Level 5 at 88 Federal St, Auckland (opposite the Sky Tower)

Are you prepared for a new future that’s already arrived?

Experience Wētā Workshop Unleashed is at SkyCity in Auckland. A 90 minute movie-making tour where you explore interactive and immersive make-believe film sets, focusing on the worlds of horror, fantasy and sci-fi.
It’s your chance to get up-close and hands-on with enchanting environments, resident creatures, hyper-realistic giants, a galactic robot, and much more.

Whilst Wētā Workshop is perhaps best known for its award-winning work on The Lord of the Rings, The Hobbit trilogies and Avatar; the Workshop’s filmography boasts plenty more blockbusters, small-scale independent films, and everything in between.

Some of the workshop’s creations involve designing and prototyping an army’s supply of weapons, imagining and building one-of-a-kind costumes from entirely new worlds, and creating state-of-the-art effects that bring scripts to life.

NOTE: Wētā Workshop Unleashed includes some horror elements. These may be disturbing, or unsuitable for guests with medical conditions aggravated by fright, stress, or lights. Some elements of the horror section will need to be bypassed if you have any latex allergies.

8PM – Dinner at Orbit Restaurant

Sky Tower

Orbit Restaurant is located at the top of Auckland’s Sky Tower. The restaurant offers a modern dining experience in a relaxed, open atmosphere with a delicious kiwi-inspired menu that features the best local and seasonal produce.

As New Zealand’s only rotating restaurant offering 360-degree views, it’s an unforgettable experience that never ceases to delight.