Ulaanbaatar, Mongolia – 12 & 13 October 2023
Corporate Hotel & Convention Centre, Ulaanbaatar, Mongolia 12-13 October 2023
General Program
Topic: AI & MR Integration
1. Artificial Intelligence and Market Research Integration: The benefits and challenges of integrating AI in MR; Best practices for using AI to improve data collection, analysis, and insights generation; Case studies of businesses that have successfully integrated AI in their MR efforts; The impact of AI on the future of MR and the role of human researchers; Ethical considerations and privacy concerns related to AI and MR integration.
2. Innovation for Growth – Human Centric Model: Design thinking and human-centered design principles for innovation; The role of market research in supporting innovation and growth strategies; Case studies of businesses that have successfully applied; Best practices for developing and implementing; Challenges and limitations of a human-centric innovation model and how to overcome them.
3. Social Issue and Marketing – Behavioral Economics and Marketing: The role of behavioral economics in understanding consumer behavior and decision-making; The impact of marketing on social issues such as public health, sustainability, and social justice; Case studies of businesses that have successfully addressed social issues through marketing; Best practices for developing and implementing socially responsible marketing strategies; Ethical considerations and challenges related to using marketing to address social issues.
4. Social media data analytics cases: The role of social media data analytics in understanding consumer behavior and preferences; Best practices for collecting and analyzing social media data from platforms such as TikTok, Google, and Facebook; Case studies of businesses that have successfully leveraged social media data analytics to create actionable insights and improve their marketing and business decisions; Emerging trends and technologies in social media data analytics, such as natural language processing and sentiment analysis; Ethical considerations and challenges related to using social media data for business decisions.
Speakers
Ray Poynter, Keynote Speaker
President of the ESOMAR, Managing Director of the Future Place and founder of NewMR
Presentation: Global Trends in AI and Market Research
Bum-Erdene Dulam
Vice President of Mongolian Marketing Association, ESOMAR and Cannes Lions Representative, CEO of the MMCG
Presentation: CEO Survey Mongolia: Mongolia and Global Business and Marketing Trends
Ashok Sethi
Co-Founder and Managing Director at Behave Consulting Co Ltd., General Manger of Illuminera Institute
Presentation: Behavioral Economics and Marketing
Jungyul Yang
Managing Director, Kantar Korea
Presentation: Measuring brand power in the digital shopping journey (CDJ) with Naver behavioral data – Digital Power Index
Gareth Chandler
Founder of the Evolved Group
Presentation: Integrating Conversational AI into Empirical Survey Research
Myagmar Dugerjav
Data Analyst, Panel Insight Division, PMI Korea
Presentation: Evolution to Good Data
Two Workshops
Workshop #1:
Finding and Communicating the Story in the Data
Speaker:
Ray Poynter, President of the ESOMAR
Workshop #2:
New Product Development (NPD) – Innovation Models – Cases
Speaker:
Ashok Sethi, Co-founder and Director-solutions at Behave Consulting Co Ltd., General Manger of Illuminera Institute
