CMRA – China

China Marketing Research Association

ADDRESS: Room 308, Beijing Yishang Group Mansion, No.21 Dongsishitiao, Dongcheng District, Beijing, China 100007
TEL: +86 10 64087451 ext. 803
WEB: www.cmra.org.cn
EMAIL: cmra@cmra.org.cn

BOARD OF DIRECTORS

President
Mr. Andy Zhao (Zhao Xinyu)
(President, Nielsen China)

Executive Director
Mr. Jason Ho (He Jianxin)
(President, INV)

Secretary General
Mr. Weng Ruiguang

ESTABLISHMENT: Established in 1998
Formed officially as a non-profit organization in 2001

MEMBERS

  • Full association members: 320 companies (Estimated total number of full-time employees in the industry is approximately 20,000 and the market size is roughly 1 billion US$).
  • Supporting member (legal entities): 20 companies (mainly clients).
  • Supporting member (individuals): 46 persons (mainly academic researchers).

OBJECTIVES

China Marketing Research Association was established in 1998 in order to further the development of China marketing research industry, enhance industry self-discipline, promote industry domestic and international exchange, and make the communication with government, enterprises and market research organizations smooth.

MISSION

The mission of all CMRA activities is:

  • Establishing China marketing research industry standards
  • Promoting the standardization of marketing research industry
  • Organizing various training courses, promoting market research technologies, publishing industry related technology guidelines, magazines and books
  • Promoting international exchange and cooperation
  • Promoting exchange and cooperation between members, realizing the development, utilizing and sharing of market research resources
  • Conducting research or discussion on market research methodologies and application
  • Organizing nationwide demonstration and promotion of new technologies and products
  • Assisting with industry development plan
  • Assisting with the communication between suppliers and clients
  • Responding industry needs and opinions, maintaining industry right

MAIN ACTIVITIES/FEATURES

ANNUAL CONFERENCE
Once a year
Approximately 300 to 500 marketing researchers, from suppliers, clients and government officials in China participate in the 3-day conference

TRAINING SEMINAR
Advanced Seminar
Middle Level Seminar
Beginners’ Seminar

e.g. Qualitative and quantitative research methods, field work technologies

RESEARCH ACTIVITIES

  • Research on China market and marketing research industry development
  • Comparative research on field work methods, such as online, CATI, CLT, etc.

PUBLICATIONS

  • “China Market Research” ( quarterly magazine)
  • “Marketing Research” ( monthly online magazine)

LEGAL ADVISORY SERVICES

  • Legal advisory services for members
  • Forwarding related government policies to members

QUALITY STANDARDS AND PUBLIC RELATIONS

  • Promotion of ISO20252
  • Promotion of ESOMAR standards
  • Promotion of China marketing research industry standards

INTERNATIONAL EXCHANGE

  • Organizing and promoting the exchange between China marketing researchers and overseas researchers, especially in Asia Pacific regions.